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Amplitude changed its pricing page

Pricinghttps://amplitude.com/pricing

ChangePricing

Amplitude removed '500 active AI Visibility prompts' from Free plan features and removed 'AI Visibility' from free plan description.

* Limited Experiments, Guides & Surveys * 500 active AI Visibility prompts Recommended
* Limited Experiments, Guides & Surveys Recommended
Confidence95%
Full diff
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--- before
+++ after
@@ -8,9 +8,9 @@
 Session Replay [https://cdn.sanity.io/images/l5rq9j6r/production/72165d27374cbf5ba66b4124a45bdecfdd89d6d0-22x22.svg?w=22&h=22]Session Replay
 Experimentation [https://cdn.sanity.io/images/l5rq9j6r/production/643b189d85c42a0b58116f07fb870f86cc1b848f-22x22.svg?w=22&h=22]Experimentation
 Guides and Surveys [https://cdn.sanity.io/images/l5rq9j6r/production/1f9358291c4273d8dc2c98dfc3f8e1dc6cc4f943-22x22.svg?w=22&h=22]Guides and Surveys
 Activation [https://cdn.sanity.io/images/l5rq9j6r/production/44c6ebeecd278d49fb180532af6812fffd49bd6e-22x22.svg?w=22&h=22]Activation
-[/_next/image?url=%2Fnextjs-public%2Fpricing%2Fbg-enterprise.png&w=1200&q=75&dpl=dpl_7asxed4WKyPeAgGSsh2j79KExiv2]
+[/_next/image?url=%2Fnextjs-public%2Fpricing%2Fbg-enterprise.png&w=1200&q=75&dpl=dpl_9rvRaj3ar1U2nEb9xPCNjUGVQZrE]
 
 FREE
 
 For individuals and explorers getting started
@@ -32,10 +32,8 @@
  * Cohort syncs (one time)
  * 2000 AI feedback records
  * 10K monthly session replays
  * Limited Experiments, Guides & Surveys
- * 500 active AI Visibility prompts
-   
 
 Recommended
 
 PLUS
@@ -106,9 +104,9 @@
  * Advanced User Mgmt (incl RBAC)
 
 Trusted by leading brands
 [https://cdn.sanity.io/images/l5rq9j6r/production/63b36237b517a49edffdf4f6a693df6f8635f2b3-104x29.svg?w=104&h=29]
-[/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F7d1a70e1f8abc793c4e4007fc2afbe071be4fc42-750x349.png%3Fw%3D750%26h%3D349&w=3840&q=75&dpl=dpl_7asxed4WKyPeAgGSsh2j79KExiv2]
+[/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F7d1a70e1f8abc793c4e4007fc2afbe071be4fc42-750x349.png%3Fw%3D750%26h%3D349&w=3840&q=75&dpl=dpl_9rvRaj3ar1U2nEb9xPCNjUGVQZrE]
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@@ -118,9 +116,9 @@
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+[/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F7d1a70e1f8abc793c4e4007fc2afbe071be4fc42-750x349.png%3Fw%3D750%26h%3D349&w=3840&q=75&dpl=dpl_9rvRaj3ar1U2nEb9xPCNjUGVQZrE]
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@@ -135,9 +133,9 @@
 
 Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan.
 
 Apply now
-[/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F9e37338ce11870cfa36e77ee69887b9516db4a85-139x55.png&w=384&q=75&dpl=dpl_7asxed4WKyPeAgGSsh2j79KExiv2]
+[/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F9e37338ce11870cfa36e77ee69887b9516db4a85-139x55.png&w=384&q=75&dpl=dpl_9rvRaj3ar1U2nEb9xPCNjUGVQZrE]
 
 “You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’”
 
 [https://cdn.sanity.io/images/l5rq9j6r/production/12344fa6c9528f64227c0c317cd40542a5904e1a-80x28.svg]
@@ -145,9 +143,9 @@
 “There’s so much potential to unlock. Amplitude helps enable the Gong team to surface trends and connect specific features to outcomes.”
 
 COMPARE ALL PLAN FEATURES
 
-Starter
+Free
 
 Plus
 
 Growth
@@ -219,11 +217,13 @@
 1,000
 
 10,000
 
-20,000 / Add-on for more
+20,000
+Add-on for more
 
-50,000 / Add-on for more
+50,000
+Add-on for more
 
 Session Replay for web and mobile
 
 Data masking
@@ -237,11 +237,13 @@
 1 month
 
 1 month
 
-1 month / Add-on for more
+1 month
+Add-on for more
 
-1 month / Add-on for more
+1 month
+Add-on for more
 
 Targeted Replay Capture
 
 Add-on
@@ -264,8 +266,9 @@
 
 10,000
 
 20,000
+Add-on for more
 
 Trace Analysis
 
 Semantic Filtering
@@ -294,8 +297,9 @@
 
 30 days
 
 30 days
+Add on for 90 days
 
 Role Based Access Controls
 
 Feature Experimentation
@@ -315,11 +319,13 @@
 1
 
 1
 
-2 / Add-on for more
+2
+Add-on for more
 
-2 / Add-on for more
+2
+Add-on for more
 
 A/B/n testing
 
 Feature adoption dashboards
@@ -361,11 +367,13 @@
 1
 
 1
 
-2 / Add-on for more
+2
+Add-on for more
 
-2 / Add-on for more
+2
+Add-on for more
 
 A/B/n testing
 
 Visual experiment editor
@@ -405,11 +413,13 @@
 2,000
 
 2,000
 
-2,000 / Add-on for more
+2,000
+Add-on for more
 
-2,000 / Add-on for more
+2,000
+Add-on for more
 
 Integration types
 
 One-time daily analysis
@@ -421,9 +431,10 @@
 Public & Uploads
 
 Public & Uploads
 
-Public & Uploads (Private as add-on)
+Public & Uploads
+(Private as add-on)
 
 Create cohort from insights
 
 Zoning Insights
@@ -737,9 +748,9 @@
 FREQUENTLY ASKED QUESTIONS
 
 DOES AMPLITUDE HAVE A FREE PLAN?
 
-Yes. The Free plan is completely free, with no credit card required. You get 2 million events per month, plus access to out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, activation, guides and surveys, unlimited AI Agents, MCP, AI Visibility, and AI Feedback. It's not a trial. There's no time limit. You can use Amplitude for free as long as it fits your needs.
+Yes. The Free plan is completely free, with no credit card required. You get 2 million events per month, plus access to out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, activation, guides and surveys, unlimited AI Agents, MCP, and AI Feedback. It's not a trial. There's no time limit. You can use Amplitude for free as long as it fits your needs.
 
 HOW MUCH DOES AMPLITUDE COST?
 
 Amplitude has plans for every stage of growth. The Amplitude Free plan includes 2 million events per month, session replay, A/B tests, feature flags, AI analytics, and unlimited seats, with no credit card required and no time limit. The Amplitude Plus plan starts at $0 and scales with your event volume as you grow. You can track usage in real time and upgrade anytime for better rates. For larger teams, the Growth and Enterprise plans offer custom pricing based on your volume and feature needs

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