Mailchimp
mailchimp.com · SaaS · watching since Aug 17, 2026 · RSS
Current state
As of Sep 6, 2026Mailchimp offers four public plans (Free, Essentials, Standard, Premium) priced by contact-tier, with base rates shown for 0-500 contacts; Standard and Essentials include a 14-day free trial, and Standard/Premium offer 15% off the first 12 months for 10,000+ contacts. Custom high-volume pricing is available for over 250,000 contacts via sales contact.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 / month | Limit of 250 contacts · Max of 500/mo or 250/day email sends · 1 Seat, 1 Audience · Email support for first 30 days · No marketing automation flows |
| Essentials | $13 / month | 3 Seats, 3 Audiences · Up to 4 flow steps · 24/7 Email & Chat Support · SMS add-on · 10X contacts monthly email sends |
| Standard | $20 / month | 5 Seats, 5 Audiences · Up to 200 flows · SMS and MMS add-on · Generative AI features (no additional cost add-on) · 12X contacts monthly email sends |
| Premium | $350 / month | Unlimited Users and Audiences · Phone & Priority Support · Premium Migration Services (Contact Sales) · SMS and MMS add-on · 15X contacts monthly email sends |
Free tier Free plan limited to 250 contacts, max 500 emails/mo or 250/day.
Changes
- ChangePricing
Premium plan feature 'Popup Forms' replaced with 'Custom-Coded and Pre-built Email Templates'
* Popup Forms* Custom-Coded and Pre-built Email TemplatesConfidence95% - ChangePricing
Mailchimp Premium plan replaced 'Custom-Coded and Pre-built Email Templates' feature with 'Popup Forms'
* Custom-Coded and Pre-built Email Templates* Popup FormsConfidence95% - ChangePricing
Mailchimp Free plan pricing changed from $0/month to $20/month after 14-day trial, and a Premium plan feature was replaced (Popup Forms removed, Custom-Coded and Pre-built Email Templates added).
Then, starts at 0/month†per month† Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts $ 20 * Popup FormsThen, starts at $20/month†per month† Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts $ 20 * Custom-Coded and Pre-built Email TemplatesConfidence95% - ChangePricing
Mailchimp added detailed Free Trial Terms clarifying 14-day free trial eligibility, requirements, and conditions for Standard/Essentials plans.
*Free Trial Terms: No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a "Paid Marketing Plan") that did not require a credit card at sign up, you can send up to 100 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan's full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly or annually at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan's full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.*Free Trial Terms: No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a "Paid Marketing Plan") that did not require a credit card at sign up, you can send up to 100 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan's full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly or annually at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan's full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice. †Free Trial Terms: The first fourteen (14) days of subscription to Mailchimp Standard or Essentials (as applicable, each, a "monthly plan"), starting from the date of enrollment, is free ("Free Trial"). Valid payment information must be provided at the time of enrollment. You will be notified via e-mail of the approaching expiration of your Free Trial prior to the expiration date. To be eligible for the free trial offer, you must be a new Mailchimp customer or an existing Free Marketing Plan customer with an account created within the last 90 days in select countries and sign up for a Standard or Essentials plan using the "Start Free Trial" option (or similar wording). Offer is limited to one per Mailchimp account and cannot be combined with other Mailchimp offers and offers are not eligible to be applied consecutively. Offer is available for a limited time only and does not apply to add-on fees or one-time fees, including but not limited to transactional email (fka Mandrill) charges, SMS Marketing, Website plans, pay as you go credits, or Google ads. Once the Trial Period ends, you will be charged on a monthly or annual basis, as applicable, at the then-current rate for the paid marketing plan you have selected based on your contacts and emails sends until you cancel, change to a different paid monthly or annual marketing plan, or change to a Free Marketing Plan. If you purchase an annual Paid Marketing Plan while on a free trial, your free trial will immediately terminate upon purchase. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.Confidence92% - ChangePricing
Mailchimp changed the starting price from $20/month to $0/month for the Free plan, and replaced 'Custom-Coded and Pre-built Email Templates' with 'Popup Forms' as a Premium plan feature.
Then, starts at $20/month†per month† Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts $ 20 ... * Custom-Coded and Pre-built Email TemplatesThen, starts at 0/month†per month† Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts $ 20 ... * Popup FormsConfidence95% - ChangePricing
Mailchimp free trial pricing changed from $0/month to $20/month after 14-day free period.
Then, starts at 0/month†per month†Then, starts at $20/month†per month†Confidence95% - ChangePricing
Mailchimp updated marketing ROI claim from 24x to 27x (marketing copy, not pricing/features), and changed a Premium plan feature from 'Popup Forms' to 'Custom-Coded and Pre-built Email Templates'.
Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 14-day trial†. * Popup FormsFind out why customers see up to 27x ROI* using the Standard plan with a risk-free 14-day trial†. * Custom-Coded and Pre-built Email TemplatesConfidence60% - ChangePricing
Page language changed from German to English; pricing structure and trial terms remain substantively the same with minor formatting adjustments (e.g., €17.44/month becomes $20.00/month display format).
PASSE DEINE TARIFE UND ANGEBOTE AN Kontakte Kontakte 0-500 501-1.500 1.501-2.500... TESTE UNSEREN STANDARD-TARIF KOSTENLOS. € 17 44 /monat für 12 Monate Danach ab: /Monat†/Monat† pro Monat† pro Monat†Try risk-free Save 15% on 10,000+ contacts TRY OUR STANDARD PLAN FOR FREE! Contacts Contacts 0-500 501-1,500 1,501-2,500... $ 20 00 /mo for 12 months Then, starts at /month† per month†Confidence70%
This is the Competitor pricing pack running on a real vendor.
Current state
As of Aug 17, 2026Mailchimp's API changelog lists updates for both Marketing and Transactional products, including a new BETA Audiences endpoint for SMS-only contacts and status-page monitoring for Transactional servers. Several entries mark protocol and authentication changes marked "Action Required," such as retiring legacy TLS versions and enforcing new DKIM/DMARC sending domain requirements.
Deprecations
- Sunset 2023-07-18
TLS v1.0 and v1.1 support
→ TLS v1.2 and above
- Sunset 2024-03-15
Unauthenticated sending domains not meeting new DKIM/DMARC requirements
→ Updated DKIM CNAME records and DMARC TXT record configuration
Latest entries
- Mailchimp transactional status added to server status pageaddition
- New audiences endpoints (beta) launched for contacts without emailaddition
- Campaign_id and outreach_id values on orders now overwritten to align with new attribution modelchange
- Webhook retry interval increased to 20 attempts at 15-25 minute intervalschange
- Updated mailchimp transactional client libraries for php 8.2 and node.js axios vulnerabilityfix
- New sending domain authentication requirements announced for dkim and dmarcchange
- Response code updated to 404 for invalid template namechange
- Retiring legacy versions of transport layer security protocoldeprecation
Changes
No qualifying changes since Aug 17, 2026. The page itself hasn't changed either. Last checked 1 d ago.
This is the Product and API pack running on a real vendor.
Current state
As of Aug 17, 2026Mailchimp's public sub-processor list names 24 third parties used for functions such as application delivery, analytics, SMS programs, integrations, abuse detection, and customer support. Entities span the USA (multiple states), UK (London), Germany (Hamburg), Romania (TÎgu Mureş), and Greece. No transfer mechanisms (e.g., SCCs) are stated on this page. The page was last updated Feb. 29, 2024.
- Subprocessors
- 24
- Regions
- Massachusetts, USA, Washington, USA, San Francisco, USA, Tennessee, USA, New York, USA, Hamburg, Germany, California, USA, London, United Kingdom, North Carolina, USA, Illinois, USA, Târgu Mureş, Romania, Utah, USA, USA and Greece, Georgia, USA
- Page says last updated
- Feb. 29, 2024
Changes
No qualifying changes since Aug 17, 2026. The page itself has changed 1 time — none matched. Last checked 1 d ago.
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