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PostHog changed its pricing page

Pricinghttps://posthog.com/pricing

ChangePricing

PostHog restructured pricing page to prominently feature free tier with specific product limits (1M events, 5K recordings, 1M requests, etc.), removed detailed usage-based pricing tiers table, simplified plan comparison, and changed from multi-tier pricing structure to a simpler free tier + usage-based model presentation.

FREE TIER ON ALL PLANS (resets monthly) ANALYTICS 1M events [... detailed tiered pricing rates with specific price points like $0.0000500/EVENT, $0.0050/RECORDING, etc. ...]
One day we'd like your money, but not today. Only add a card if you need more than the free tier limits, advanced features, or want more projects. Your free allowance renews every month. Yes, for everything. Yes, forever. + Analytics 1M events Session replay 5K recordings Feature flags 1M requests [... product limits listed without pricing tiers ...]
Confidence85%
Full diff
===================================================================
--- before
+++ after
@@ -2,64 +2,61 @@
 Get started – free
 
 Copy page
 
-POSTHOG WEB
+97% OF COMPANIES USE POSTHOG FOR FREE.
 
-PostHog 3000 [https://res.cloudinary.com/dmukukwp6/image/upload/product_os_df65018ac1.png]
-*
-Product analytics [https://res.cloudinary.com/dmukukwp6/image/upload/product_analytics_091434830d.png]
-Web analytics [https://res.cloudinary.com/dmukukwp6/image/upload/web_analytics_d744f3a91b.png]
-Session replay [https://res.cloudinary.com/dmukukwp6/image/upload/session_replay_40fdbb06e4.png]
-Feature flags [https://res.cloudinary.com/dmukukwp6/image/upload/feature_flags_3c90797dd6.png]
-Experiments [https://res.cloudinary.com/dmukukwp6/image/upload/ab_testing_0c3f4b82f8.png]
-Surveys [https://res.cloudinary.com/dmukukwp6/image/upload/surveys_224b1c8aaa.png]
-Data warehouse [https://res.cloudinary.com/dmukukwp6/image/upload/data_warehouse_3303d90bcc.png]
-PostHog 3000 [https://res.cloudinary.com/dmukukwp6/image/upload/product_os_thumb_8a0a4b86c7.png]Product analytics [https://res.cloudinary.com/dmukukwp6/image/upload/product_analytics_thumb_0e75317413.png]Web analytics [https://res.cloudinary.com/dmukukwp6/image/upload/web_analytics_thumb_6af44e8607.png]Session replay [https://res.cloudinary.com/dmukukwp6/image/upload/session_replay_thumb_6334319e64.png]Feature flags [https://res.cloudinary.com/dmukukwp6/image/upload/feature_flags_thumb_b4bc2d6df1.png]Experiments [https://res.cloudinary.com/dmukukwp6/image/upload/ab_testing_thumb_8729e68844.png]Surveys [https://res.cloudinary.com/dmukukwp6/image/upload/surveys_thumb_1ed78c7676.png]Data warehouse [https://res.cloudinary.com/dmukukwp6/image/upload/data_warehouse_thumb_0fc6126f10.png]
+One day we’d like your money, but not today. Only add a card if you need more than the free tier limits, advanced features, or want more projects. Your free allowance renews every month. Yes, for everything. Yes, forever.
 
-POSTHOG WEB
+Get started - freeNo credit card required
+[/static/grass-tuft-folded-d78606dae2206a7b28e8149c25cc99b6.png][/static/grass-tuft-angled-e9de2d6b2e905d0787e93bb4fec9b535.png]
+A boxed copy of PostHog 3000, 1990s shrink-wrapped software style, with its CD-ROM leaning against it [https://res.cloudinary.com/dmukukwp6/image/upload/e_trim/w_800,c_limit,q_auto,f_auto/posthog_3000_left_facing_transparent_b87ac905bf.png]
+[/static/grass-tuft-fan-a274e57ddcc10caca659a00363e055a8.png][/static/grass-tuft-angled-e9de2d6b2e905d0787e93bb4fec9b535.png]
++
+Analytics
+1M events
 
-PostHog is designed to grow with you. Our 10+ products (and counting) will take you from idea to product-market fit to IPO and beyond. 🚀
+Session replay
+5K recordings
 
-Our generous free tier means more than 90% of companies use PostHog for free. Only add a card if you need more than the free tier limits, advanced features, or want more projects. You still keep the same monthly free volume, even after upgrading.
+Feature flags
+1M requests
 
-FREE
+Experiments
+Billed with feature flags
 
-No credit card required
+Error tracking
+100K exceptions
 
-Compare plans
- * FreeFree - no credit card required
- * Pay-as-you-goUsage-based pricing
+Surveys
+1500 responses
 
- * Generous monthly free tier
- * Community support
- * 1 project, 1-year data retention
- * Unlimited team members
+Data warehouse
+1M rows + FREE historical
 
-Cloud region
-US (Virginia)EU (Frankfurt)
-Get started - free
+Data pipelines
+10K events + 1M rows
 
-Tons of companies signed up today
+AI Observability
+100K events
 
-FREE
+PostHog AI
+500 credits (worth $5)
 
-No credit card required
+InboxBeta
+3 PRs
 
- * Generous monthly free tier
- * Community support
- * 1 project, 1-year data retention
- * Unlimited team members
+Workflows
+10K messages per channel
 
-Cloud region
-US (Virginia)EU (Frankfurt)
-Get started - free
+Logs
+10 GB ingested
 
-Tons of companies signed up today
+Replay Vision
+2500 credits (worth $25)
 
-FREE TIER ON ALL PLANS
-
-(resets monthly)
+PostHog DesktopBeta
+2000 credits (worth $20)
 +
 Analytics
 1M events
 
@@ -103,578 +100,70 @@
 2500 credits (worth $25)
 
 PostHog DesktopBeta
 2000 credits (worth $20)
+Used across any of these products:
+ * PostHog Web
+ * PostHog Slack
+ * PostHog Desktop
+ * PostHog MCP
 
-USAGE-BASED PRICING
+1Start here
 
-If your usage goes beyond the free tier limits, we offer usage-based pricing. You can set a billing limit for each product so you never get an unexpected bill.
-
-Add a credit card and also get:
-
- * 1 project 6 projects
- * 1-year data retention 7-year data retention
- * Community support Email support
-
-Pricing calculator
-
-RATES (AFTER THE MONTHLY FREE TIER)
-
-Prices reduce with scale
-
-Expand all
- 1.  
-     Product Analytics
-     From $0.00005/event
-     
-     FIRST 1 MILLION EVENTS
-     
-     FREE
-     
-     1-2 MILLION
-     
-     $0.0000500/EVENT
-     
-     2-15 MILLION
-     
-     $0.0000343/EVENT
-     
-     15-50 MILLION
-     
-     $0.0000295/EVENT
-     
-     50-100 MILLION
-     
-     $0.0000218/EVENT
-     
-     100-250 MILLION
-     
-     $0.0000150/EVENT
-     
-     250 MILLION+
-     
-     $0.0000090/EVENT
-     
-
- 2.  
-     Session Replay
-     Multiple resources
-     
-     SESSION REPLAY
-     
-     FIRST 5K RECORDINGS
-     
-     FREE
-     
-     5-15K
-     
-     $0.0050/RECORDING
-     
-     15-50K
-     
-     $0.0035/RECORDING
-     
-     50-150K
-     
-     $0.0020/RECORDING
-     
-     150-500K
-     
-     $0.0017/RECORDING
-     
-     500K+
-     
-     $0.0015/RECORDING
-     
-     MOBILE SESSION REPLAY
-     
-     FIRST 2.5K MOBILE RECORDINGS
-     
-     FREE
-     
-     2.5-15K
-     
-     $0.0100/MOBILE RECORDING
-     
-     15-50K
-     
-     $0.0070/MOBILE RECORDING
-     
-     50-150K
-     
-     $0.0040/MOBILE RECORDING
-     
-     150-500K
-     
-     $0.0034/MOBILE RECORDING
-     
-     500K+
-     
-     $0.0030/MOBILE RECORDING
-
- 3.  
-     Feature Flags
-     From $0.0001/request
-     
-     FIRST 1 MILLION REQUESTS
-     
-     FREE
-     
-     1-2 MILLION
-     
-     $0.000100/REQUEST
-     
-     2-10 MILLION
-     
-     $0.000045/REQUEST
-     
-     10-50 MILLION
-     
-     $0.000025/REQUEST
-     
-     50 MILLION+
-     
-     $0.000010/REQUEST
-
- 4.  
-     Surveys
-     From $0.10/response
-     
-     FIRST 1.5K RESPONSES
-     
-     FREE
-     
-     1.5-2K
-     
-     $0.100/RESPONSE
-     
-     2-10K
-     
-     $0.035/RESPONSE
-     
-     10-20K
-     
-     $0.015/RESPONSE
-     
-     20K+
-     
-     $0.010/RESPONSE
-
- 5.  
-     Managed warehouse
-     Multiple resources
-     
-     MANAGED WAREHOUSE
-     
-     FIRST 1 MILLION ROWS
-     
-     FREE
-     
-     1-10 MILLION
-     
-     $0.000015/ROW
-     
-     10-25 MILLION
-     
-     $0.000010/ROW
-     
-     25-50 MILLION
-     
-     $0.000008/ROW
-     
-     50-100 MILLION
-     
-     $0.000005/ROW
-     
-     100-1 BILLION
-     
-     $0.000002/ROW
-     
-     1 BILLION+
-     
-     $0.000001/ROW
-     
-     DATA WAREHOUSE HISTORICAL SYNCS
-     
-     UNLIMITED ROWS
-     
-     $0/ROW
-
- 6.  
-     Data pipelines
-     Multiple resources
-     
-     REALTIME DESTINATIONS
-     
-     FIRST 10K TRIGGER EVENTS
-     
-     FREE
-     
-     10-50K
-     
-     $0.000500/TRIGGER EVENT
-     
-     50-100K
-     
-     $0.000300/TRIGGER EVENT
-     
-     100-1 MILLION
-     
-     $0.000150/TRIGGER EVENT
-     
-     1-10 MILLION
-     
-     $0.000100/TRIGGER EVENT
-     
-     10-100 MILLION
-     
-     $0.000050/TRIGGER EVENT
-     
-     100 MILLION+
-     
-     $0.000025/TRIGGER EVENT
-     
-     BATCH EXPORTS
-     
-     FIRST 1 MILLION ROWS
-     
-     FREE
-     
-     1-10 MILLION
-     
-     $0.00001500/ROW
-     
-     10-50 MILLION
-     
-     $0.00000500/ROW
-     
-     50-100 MILLION
-     
-     $0.00000250/ROW
-     
-     100 MILLION+
-     
-     $0.00000125/ROW
-
- 7.  
-     Error Tracking
-     From $0.00037/exception
-     
-     FIRST 100K EXCEPTIONS
-     
-     FREE
-     
-     100-325K
-     
-     $0.000370/EXCEPTION
-     
-     325-10 MILLION
-     
-     $0.000140/EXCEPTION
-     
-     10 MILLION+
-     
-     $0.000115/EXCEPTION
-
- 8.  
-     Web Analytics
-     Billed with Product Analytics
- 9.  
-     Experiments
-     Billed with Feature Flags
- 10. 
-     PostHog AI
-     From $0.01/credit
-     
-     FIRST 500 CREDITS
-     
-     FREE
-     
-     500+
-     
-     $0.01/CREDIT
-
- 11. 
-     AI Observability
-     From $0.00035/event
-     
-     FIRST 100K EVENTS
-     
-     FREE
-     
-     100-150K
-     
-     $0.000350/EVENT
-     
-     150-250K
-     
-     $0.000175/EVENT
-     
-     250-500K
-     
-     $0.000100/EVENT
-     
-     500-1 MILLION
-     
-     $0.000080/EVENT
-     
-     1-10 MILLION
-     
-     $0.000070/EVENT
-     
-     10-50 MILLION
-     
-     $0.000065/EVENT
-     
-     50 MILLION+
-     
-     $0.000060/EVENT
-
- 12. 
-     Logs
-     Multiple resources
-     
-     LOGS INGESTION (14-DAY RETENTION)
-     
-     FIRST 10 GB
-     
-     FREE
-     
-     10-300
-     
-     $0.25/GB
-     
-     300+
-     
-     $0.15/GB
-     
-     LOGS 30-DAY RETENTION
-     
-     ALL GB
-     
-     $0.05/GB
-
- 13. 
-     Workflows
-     Multiple resources
-     
-     EMAILS
-     
-     FIRST 10K EMAILS
-     
-     FREE
-     
-     10-50K
-     
-     $0.003000/EMAIL
-     
-     50-100K
-     
-     $0.001800/EMAIL
-     
-     100-1 MILLION
-     
-     $0.001000/EMAIL
-     
-     1-10 MILLION
-     
-     $0.000500/EMAIL
-     
-     10-100 MILLION
-     
-     $0.000375/EMAIL
-     
-     100 MILLION+
-     
-     $0.000250/EMAIL
-     
-     DESTINATIONS
-     
-     FIRST 10K DISPATCHES
-     
-     FREE
-     
-     10-50K
-     
-     $0.0007500/DISPATCH
-     
-     50-100K
-     
-     $0.0004500/DISPATCH
-     
-     100-1 MILLION
-     
-     $0.0002250/DISPATCH
-     
-     1-10 MILLION
-     
-     $0.0001500/DISPATCH
-     
-     10-100 MILLION
-     
-     $0.0000750/DISPATCH
-     
-     100 MILLION+
-     
-     $0.0000375/DISPATCH
-
- 14. 
-     Inbox
-     From $15.00/PR
-     
-     FIRST 3 PR
-     
-     FREE
-     
-     3+
-     
-     $15/PR
-
- 15. 
-     PostHog Desktop
-     From $0.01/credit
-     
-     FIRST 2K CREDITS
-     
-     FREE
-     
-     2K+
-     
-     $0.01/CREDIT
-
- 16. 
-     Replay Vision
-     From $0.01/credit
-     
-     FIRST 2.5K CREDITS
-     
-     FREE
-     
-     2.5K+
-     
-     $0.01/CREDIT
-
-Just pick this one!
-
-You can upgrade later.
-
 FREE
 
-No credit card required
+No credit card, not a trial. This is 97% of companies.
 
-FREE
-
- 
-
- * Generous free monthly tier
-   
-   Usage capped at free tier limits
-
- * Like, totally free
-   
-   Almost all product features, no credit card required
-
+ * Full monthly free tier on every product
+ * Unlimited team members
+ * 1 project, 1-year data retention
  * Community support
-   
-   Support via community forum
 
-1 project
+Usage stops at the free tier limits, so you can't be charged by surprise.
 
-1-year data retention
-
 Get started - free
+Hit a limit? Add a card
+2If and when you need it
 
 PAY-AS-YOU-GO
 
-Usage-based pricing after free tier
+Same free tier every month. You only pay for what you use.
 
-STARTS AT $0/MO
+ * Unlimited usage
+ * 6 projects – up from 1
+ * 7-year data retention – up from 1 year
+ * Email support – or Slack over $2k/mo
 
- 
+Each product gets its own billing limit - going viral won't require another funding round.
 
- * Generous free monthly tier
-   
-   Pay nothing if below free tier limits
+Set billing limits
 
- * Usage-based pricing
-   
-   Set billing limits per product so you never pay more than expected.
+600k+ companies
 
- * Standard support
-   
-   Support via email, Slack-based over $2k/mo
+from side projects to public companies
 
-6 projects
+Customer stories
 
-7-year data retention
+PLATFORM PACKAGES
 
-Get started - free
+SSO, audit logs, custom roles, and project permissions for teams that need to manage access as they grow.
 
-All plans include:
+See what's included
 
- * Unlimited team members
- * No limits on tracked users
- * API access
- * Google, Github, and Gitlab SSO
+DOING SERIOUS VOLUME?
 
-But wait, there's more...
+Annual plans and volume discounts are available. Talk to a technical account exec – no SDRs, no discovery calls.
 
- * Platform packages
-   
-   
-   Choose from extra features, like dedicated support, RBAC and SSO enforcement.
+Talk to a human
 
- * Setup & training
-   
-   
-   Our engineers can set everything up for you and train your team. Includes free merch!
+BOOK AN ONBOARDING CALL
 
-Show full plan comparison
+Get 30 minutes with a PostHog expert for $80 – they’ll get your setup right the first time.
 
- 
-Free
-Pay-as-you-go
-Base price
-Free forever
-$0
-Tracked users
-Unlimited
-Unlimited
-Team members
-Unlimited
-Unlimited
-Projects
-1 project
-6 projects
-API access
+Book a call
 
-SSO via Google, Github, or Gitlab
+Most companies stay on the free tier. Calculate what you'd pay past it
 
-Community support
-
-Email support
-
-2FA
-
-Shared resource configurations
-1 configuration
-2 configuration
-Managed reverse proxy
-2 proxies
-10 proxies
-
-The table above compares platform features between plans.
-
-Looking to compare product features availability? Visit the product comparison pages: Product analytics | Session replay | Feature flags | Experiments | Surveys
-
-GIVE POSTHOG A TRY
-
-No need to pick a plan - try our free version and decide if you want advanced features later!
-
-Get started - free
-
-> You always need to find ways to improve. PostHog is central to how we do that at Y Combinator. It helps us try ideas, measure results, and build better products.
-
 James Hawkins, CEO, Co-founder [https://res.cloudinary.com/dmukukwp6/image/upload/q_100/james_b841adce96]
 
 James HawkinsCo-founder
 
@@ -688,378 +177,8 @@
 If this makes you happy, just start here:
 
 Get started - freeNo credit card required
 
- * Product Analytics
-   $0
- * AI Observability
-   $0
- * Session Replay
-   $0
- * Replay Vision
-   $0
- * Feature Flags
-   $0
- * Experiments
-   --
- * Error Tracking
-   $0
- * Logs
-   $0
- * Workflows
-   $0
- * Surveys
-   $0
- * Managed warehouse
-   $0
- * Data pipelines
-   $0
- * PostHog AI
-   $0
- * InboxBeta
-   $0
- * PostHog DesktopBeta
-   $0
-
-ESTIMATE YOUR PRICE
-
-Event types, explained
-
-Events are billed at different rates based on volume and if you choose to send custom user properties with the event.
-
-ANONYMOUS EVENTS
-
-Anonymous event example [https://res.cloudinary.com/dmukukwp6/image/upload/v1/posthog.com/src/components/Pricing/PricingCalculator/Tabs/event-anonymous]
-
-ANONYMOUS EVENTS
-
-No individually-identifiable info, analyzed in aggregate, don't use person profiles
-
-By default, events are anonymous, meaning they don't have any personally-identifiable information attached to them.
-
-They come with info about the browser and device, visitor's location, and any UTM parameters.
-
-WITH ANONYMOUS EVENTS, YOU CAN:
-
- * See a Google Analytics-style dashboard
- * Access properties like UTMs, location, referrer, page views
-
- * Create aggregate insights in Product analytics
-   
-   * How many times users click an element on a page
-   * Group visitors by device type or location
-   * Filter to interactions on a specific page
-   * Track anonymous users across sessions
-
-Pricing starts at
-
-$0.00005/event
-
-First 1 million events/mo free
-
-IDENTIFIED EVENTS
-
-Identified event example [https://res.cloudinary.com/dmukukwp6/image/upload/v1/posthog.com/src/components/Pricing/PricingCalculator/Tabs/event-identified]
-
-IDENTIFIED EVENTS
-
-Track usage of specific, logged in users by using person profiles.
-
-Identify users by their email address or other unique identifier, and attach custom properties to their person profiles.
-
-IN ADDITION TO ANONYMOUS EVENT CAPABILITIES, YOU CAN:
-
- * Merge anonymous users with their eventual identified user
-   
-   * Like when they sign up for your product or use different devices - enables analyzing the user's path
-
- * Store custom properties on users
-   
-   * Use these properties in cohorts, session replay, experiments, and feature flags
-
- * Create user-specific insights in Product analytics
-   
-   * How many times specific users click an element on a page
-   * Group cohorts of users by device type, location, or property
-   * Filter to interactions on a specific page by specific users
-
-Pricing starts at
-
-$0.000248/event
-
-First 1 million events/mo free
-
-First 1,000,000 events free – every month!
-
-EVENT USAGE EXPLAIN EVENT TYPES
-
-Events/mo
-
-Product analytics
-
-Identified events
-
-1M10M50M250M
-0
-Website analytics
-
-Anonymous events
-
-1M10M50M250M
-0
-Mobile app
--- 
-API events
--- 
-Other events
--- 
-
-Product add-ons
-
- * Group analytics
-   
-   Use setting
-   
-   Starts at
-   
-   $0.000071/event
-   
-   $0
-
-EVENT COST SUBTOTAL
-
-See how we calculate this
-$0
-
-PLATFORM PACKAGES
-
-Boost
-
-Use setting
-$250/mo
-
-$0
-
-Scale
-
-Use setting
-$750/mo
-
-$0
-
-Enterprise
-
-Contact us
-
-ESTIMATED TOTAL
-
-for all products & add-ons
-
-$0
-
-Generate calculator URL
-
-HOW OUR PRICING WORKS
-
- * Only pay for products you use
- * Generous free tier for each product (resets monthly)
- * You can set billing limits per product so you never get a surprise bill
- * We also offer discounts for startups and non-profits
-
-ESTIMATING USAGE
-
- * Not sure what your volume looks like? Add the tracking code to your site and check back in a few days – no credit card required.
- * If something stupid happens and you get an unexpected bill (like if your side project unexpectedly goes viral or you're unhappy), we'll pretty much always refund it!
- * We've also written this handy guide to help!
-
-Specialized functionality are offered as add-ons so you never pay for things you don't need. You can subscribe to them individually inside your PostHog account.
-
-Add-ons [https://res.cloudinary.com/dmukukwp6/image/upload/add_ons_a700ab577f]
-
-IDENTIFIED EVENTS
-
-GROUP ANALYTICS
-
-Amplitude [https://res.cloudinary.com/dmukukwp6/image/upload/c_scale,w_32/icon_amp_4d0e457978]
-Amplitude
-Mixpanel [https://res.cloudinary.com/dmukukwp6/image/upload/c_scale,w_32/icon_mp_6404158e7f]
-Mixpanel
-Pendo [https://res.cloudinary.com/dmukukwp6/image/upload/c_scale,w_32/icon_pnd0_dc3ea0f56f]
-Pendo
-FullStory [https://res.cloudinary.com/dmukukwp6/image/upload/c_scale,w_32/icon_fs_542ca7eb05]
-FullStory
-
-PostHog
-Product analytics
-
-Web analytics
-
-AI Observability
-
-Session replay
-
-Feature flags
-
-Experiments
-
-Surveys
-
-Data warehouse
-
-Get started - free
-
-These are some products that pair well with PostHog to help you find product-market fit and maybe even get to an IPO. (In fact, we use them ourselves!)
-
- * Supabase logo [https://obuldanrptloktxcffvn.supabase.co/storage/v1/object/public/supabase-brand-assets/logos/supabase-logo-icon.svg]
-   
-   SUPABASE
-   
-   Postgres database development platform
-
- * Digital Ocean logo [https://res.cloudinary.com/dmukukwp6/image/upload/DO_Logo_icon_blue_0ade9109b2.svg]
-   
-   DIGITAL OCEAN
-   
-   Cloud infrastructure for developers
-
- * Vercel logo [https://res.cloudinary.com/dmukukwp6/image/upload/vercel_icon_dark_1023f19025.svg]
-   
-   VERCEL
-   
-   Build and deploy web experiences
-
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-
 PRICING FAQ
 
 HOW DO I KNOW HOW MUCH POSTHOG WILL COST?
 
@@ -1114,14 +233,13 @@
 DO I NEED TO PAY FOR EVERYTHING OR ONLY CERTAIN PRODUCTS?
 
 DOES POSTHOG OFFER ANNUAL COMMITMENT DISCOUNTS?
 
-Have another pricing-related question? Ask in our community forum.
+Have another pricing-related question? Ask in our community forum or talk to a human.
 
-THIS IS THE CALL TO ACTION.
+If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.
 
-IF NOTHING ELSE HAS SOLD YOU ON POSTHOG, HOPEFULLY THESE CLASSIC MARKETING TACTICS WILL.
-
+[https://res.cloudinary.com/dmukukwp6/image/upload/haha_bizzniss_5bc44659ec]
 Eco-friendly
 
 PostHog Web
 
@@ -1150,15 +268,5 @@
 
 Get started
 
 Hurry: Tons of companies signed up today.
-Act now and get $0 off your first order.
-
-JUMP TO:
-
- * PostHog Web
- * Usage-based pricing
- * Plans
- * Pricing calculator
- * Add-ons
- * FAQ
- * Shameless CTA
\ No newline at end of file
+Act now and get $0 off your first order.
\ No newline at end of file

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