Mixpanel changed its pricing page
Pricinghttps://mixpanel.com/pricing
ChangePricing
Mixpanel restructured pricing page with significant feature reorganization across tiers: Free tier now includes 'Unlimited seats' and feature flags; Growth tier adds experiment MEU limits and feature flags; Enterprise tier adds custom experiment/flag volumes and removes specific feature lists; terminology changed from 'analytics' to 'intelligence'; support section reorganized.
Free tier included: Core funnels & retention analysis, Self-serve analytics
Growth tier included: Funnels, cohorts & unlimited saved metrics, Behavioral cohorts, Multi-touch attribution
Enterprise included: Funnels, cohorts & Metric Trees, Anomaly detection & root cause analysis, Feature flags & experimentation, Security controls & priority support
Free tier includes: Unlimited seats, Up to 1k MEU / month for experiments, Up to 10 active feature flags, Funnels & retention analysis
Growth tier includes: 5k MEU / month included, Up to 100k MEU / month for experiments, Up to 50 active feature flags, Unlimited saved cohorts, metrics, & reports
Enterprise includes: Custom experiment & feature flag volumes, Unlimited alerts & anomaly detection, Root cause analysis, Metric Trees, Dedicated success team & priority support
Confidence92%
Full diff
=================================================================== --- before +++ after @@ -17,17 +17,17 @@ Free FREE FOREVER -Explore product analytics for free. No credit card required. +Explore product intelligence for free. No credit card required. Sign Up Includes -Core funnels & retention analysis +Unlimited seats -Core funnels & retention analysis +Unlimited seats Up to 1M events / month Up to 1M events / month @@ -35,108 +35,136 @@ 10K session replays / month 10K session replays / month -Self-serve analytics +Up to 1k MEU / month for experiments -Self-serve analytics +Up to 1k MEU / month for experiments +Up to 10 active feature flags + +Up to 10 active feature flags + +Funnels & retention analysis + +Funnels & retention analysis + Preferred by: Growth STARTS AT $0 STARTS AT $0 -Get advanced analytics with higher limits. Volume discounts available. +Get advanced intelligence with higher limits. Volume discounts available. Start for Free Calculate pricing Includes -Funnels, cohorts & unlimited saved metrics - -Funnels, cohorts & unlimited saved metrics - Up to 20M events / month Up to 500K session replays / month -Behavioral cohorts +5k MEU / month included -Behavioral cohorts +Up to 100k MEU / month for experiments -Multi-touch attribution +5k MEU / month included -Multi-touch attribution +Up to 100k MEU / month for experiments -Behavioral cohorts +Up to 50 active feature flags -Multi-touch attribution +Up to 50 active feature flags +Unlimited saved cohorts, metrics, & reports + +Unlimited saved cohorts, metrics, & reports + +Custom & borrowed properties + +Custom & borrowed properties + +Up to 5 alerts + +Up to 5 alerts + Preferred by: Enterprise LET’S CHAT -Full digital analytics platform with dedicated account support. +Full product intelligence platform with dedicated account support. Email Get Quote Includes -Funnels, cohorts & Metric Trees - -Funnels, cohorts & Metric Trees - Up to 1T events / month Up to 1T events / month -Customizable session replay volumes +Custom session replay volumes -Customizable session replay volumes +Custom session replay volumes -Anomaly detection & root cause analysis +Custom experiment & feature flag volumes -Anomaly detection & root cause analysis +Custom experiment & feature flag volumes -Feature flags & experimentation +Unlimited alerts & anomaly detection -Feature flags & experimentation +Unlimited alerts & anomaly detection -Security controls & priority support +Data verification and quality monitoring -Security controls & priority support +Data verification and quality monitoring +Root cause analysis + +Root cause analysis + +Metric Trees + +Metric Trees + +Custom data and replay retention policy + +Custom data and replay retention policy + +Dedicated success team & priority support + +Dedicated success team & priority support + 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65.078 1.149 64.517 0.588 63.825 0.588 C 63.133 0.588 62.573 1.149 62.573 1.841 C 62.573 2.532 63.133 3.093 63.825 3.093 Z M 53.416 4.546 L 53.416 9.431 C 53.416 13.136 51.344 13.719 49.495 13.719 C 47.646 13.719 45.574 13.129 45.574 9.431 L 45.574 4.546 L 47.646 4.546 L 47.646 9.95 C 47.646 10.475 47.776 11.842 49.495 11.842 C 51.215 11.842 51.344 10.482 51.344 9.95 L 51.344 4.546 Z M 86.329 13.539 L 86.322 12.626 L 86.135 12.626 L 85.861 13.15 L 85.587 12.626 L 85.401 12.626 L 85.401 13.539 L 85.544 13.539 L 85.544 12.827 L 85.826 13.359 L 85.904 13.359 L 86.185 12.82 L 86.185 13.539 Z M 84.566 12.626 L 84.566 12.754 L 84.862 12.754 L 84.862 13.539 L 85.005 13.539 L 85.005 12.754 L 85.301 12.754 L 85.301 12.626 L 84.567 12.626 Z M 10.036 10.029 L 10.036 13.589 C 10.036 13.679 10.001 13.765 9.937 13.829 C 9.874 13.892 9.788 13.928 9.698 13.928 L 0.338 13.928 C 0.248 13.928 0.162 13.892 0.098 13.829 C 0.035 13.765 0 13.679 0 13.589 L 0 4.237 C 0 4.05 0.151 3.9 0.338 3.9 L 3.892 3.9 L 3.892 9.69 C 3.892 9.877 4.043 10.029 4.23 10.029 Z M 13.935 5.007 C 13.935 8.001 12.187 10.021 10.036 10.029 L 10.036 6.259 C 10.037 6.15 9.992 6.045 9.913 5.97 L 7.957 4.014 C 7.9 3.956 7.827 3.916 7.748 3.9 C 7.719 3.891 7.698 3.891 7.669 3.891 L 3.9 3.891 L 3.9 0.338 C 3.9 0.15 4.05 0 4.237 0 L 9.51 0 C 12.015 -0.007 13.935 2.006 13.935 5.007 Z" fill="rgb(31, 32, 35)" height="17.36721313472424px" id="ZY075yo49" transform="translate(0 0.008)" width="86.32900349450438px"/><path d="M 2.079 2.238 L 2.079 2.245 C 2.08 2.136 2.036 2.031 1.956 1.956 L 0 0 L 1.956 1.949 C 2.035 2.025 2.079 2.129 2.079 2.238 Z" fill="rgb(31, 32, 35)" height="2.2450072068515965px" id="wD1_3JcOP" transform="translate(7.957 4.022)" width="2.0792074005903483px"/></g></svg>] -STARTUPS: FIRST YEAR IS FREE +STARTUPS: THE FULL POWER OF MIXPANEL, FREE -STARTUPS: FIRST YEAR IS FREE +STARTUPS: THE FULL POWER OF MIXPANEL, FREE -Early-stage companies that were founded less than 5 years ago, with up to $8M in total funding, and haven't redeemed any other offers can receive their first year free on the Startup Plan. +Early-stage companies that were founded less than 5 years ago, with up to $8M in total funding, and haven't redeemed any other offers receive their first year free on the Startup Plan. -Early-stage companies that were founded less than 5 years ago, with up to $8M in total funding, and haven't redeemed any other offers can receive their first year free on the Startup Plan. +Early-stage companies that were founded less than 5 years ago, with up to $8M in total funding, and haven't redeemed any other offers receive their first year free on the Startup Plan. Explore Startup Program ESTIMATE YOUR GROWTH PLAN PRICE -Use the slider to estimate your Growth plan price. - ESTIMATE YOUR GROWTH PLAN PRICE Use the slider to estimate your Growth plan price. +Use the slider to estimate your Growth plan price. + Monthly Yearly @@ -241,480 +269,987 @@ Enterprise Plan Contact Sales -Usage +USAGE -Usage - Saved reports -Saved reports - -Saved reports - 5 per seat -5 per seat +Unlimited Unlimited +Monthly events + +Up to 1M + +First 1M free +up to 20M + +Up to 1T + +Seats + Unlimited Unlimited Unlimited -Monthly events +Session replays -Monthly events +10k monthly sessions -Monthly events +20k monthly sessions -Up to 1M +20k monthly sessions, customizable -Up to 1M +Experiments -First 1M Free -Up to 20M +1k MEU / month -First 1M Free -Up to 20M +5k MEU / month -Up to 1T +Custom +Active feature flags + +Up to 10 + +Up to 50 + +Custom + +USAGE + +Saved reports + +5 per seat + +Unlimited + +Unlimited + +Monthly events + +Up to 1M + +First 1M free +up to 20M + Up to 1T Seats -Seats +Unlimited -Seats +Unlimited Unlimited +Session replays + +10k monthly sessions + +20k monthly sessions + +20k monthly sessions, customizable + +Experiments + +1k MEU / month + +5k MEU / month + +Custom + +Active feature flags + +Up to 10 + +Up to 50 + +Custom + +USAGE + +Saved reports + +5 per seat + Unlimited Unlimited +Monthly events + +Up to 1M + +First 1M free +up to 20M + +Up to 1T + +Seats + Unlimited Unlimited Unlimited -Analytics +Session replays -Analytics +10k monthly sessions -Insights, funnels, retention, & flows reports +20k monthly sessions -Insights, funnels, retention, & flows reports +20k monthly sessions, customizable -Insights, funnels, retention, & flows reports +Experiments -Web analytics +1k MEU / month -Web analytics +5k MEU / month +Custom + +Active feature flags + +Up to 10 + +Up to 50 + +Custom + +ANALYSIS + +Mixpanel Agent + +MCP server + +Mixpanel Headless + +Insights, funnels, retention, & flows reports + Web analytics -Integrations +Mobile analytics Integrations -Integrations - Templates -Templates +Cart analysis -Templates +Custom events -Mixpanel Agent +Campaign reporting -Mixpanel Agent +Multi-touch attribution -Mixpanel Agent +Saved metrics, behaviors, & formulas -Session replays +Limited -Session replays +Behavioral cohorts -Session replays +Limited -10K / month +Custom properties -10K Free / month +Borrowed properties -10K / month +Group analytics -20K free / month. Customizable (up to 500k) +Add-on -20K free / month. Customizable (up to 500k) +Add-on -20K Free / month. Customizable +Monitoring & alerts -20K Free / month. Customizable +5 per project -Cart analysis +Anomaly detection -Cart analysis +Root cause analysis -Cart analysis +Cross-product analytics -Custom events +Signal correlation analysis -Custom events +Metric Trees -Custom events +Add-on -Campaign reporting +ANALYSIS -Campaign reporting +Mixpanel Agent -Campaign reporting +30 queries / month -Multi-touch attribution +60 queries / month -Multi-touch attribution +300 queries / month -Multi-touch attribution +MCP server -Formulas & saved metrics +Mixpanel Headless -Formulas & saved metrics +Insights, funnels, retention, & flows reports -Formulas & saved metrics +Web analytics -Limited +Mobile analytics -Limited +Integrations -Behavioral cohorts +Templates -Behavioral cohorts +Cart analysis -Behavioral cohorts +Custom events -Limited +Campaign reporting +Multi-touch attribution + +Saved metrics, behaviors, & formulas + Limited -Custom properties +Behavioral cohorts -Custom properties +Limited Custom properties Borrowed properties -Borrowed properties +Group analytics -Borrowed properties +Add-on -Impact & statistical significance +Add-on -Impact & statistical significance +Monitoring & alerts -Impact & statistical significance +5 per project -Account-level behavioral analytics +Anomaly detection -Account-level behavioral analytics +Root cause analysis -Account-level behavioral analytics +Cross-product analytics -Add-on +Signal correlation analysis -Add-on +Metric Trees Add-on -Add-on +ANALYSIS -Monitoring & alerts +Mixpanel Agent -Monitoring & alerts +MCP server -Monitoring & alerts +Mixpanel Headless -5 per project +Insights, funnels, retention, & flows reports -5 per project +Web analytics -Anomaly detection +Mobile analytics -Anomaly detection +Integrations -Anomaly detection +Templates -Root cause analysis +Cart analysis -Root cause analysis +Custom events -Root cause analysis +Campaign reporting -Experimentation +Multi-touch attribution -Experimentation +Saved metrics, behaviors, & formulas -Experimentation +Limited -Add-on +Behavioral cohorts -Add-on +Limited -Feature Flags +Custom properties -Feature Flags +Borrowed properties -Feature Flags +Group analytics Add-on Add-on -Cross-product analytics +Monitoring & alerts -Cross-product analytics +5 per project -Cross-product analytics +Anomaly detection -Signal correlation analysis +Root cause analysis -Signal correlation analysis +Cross-product analytics Signal correlation analysis Metric Trees -Metric Trees +Add-on -Metric Trees +DATA MANAGEMENT +Autocapture + +Data dictionary + +Ingestion & export API access + +Drop filters + +Query API access + +Lookup tables + +Limited + +Data warehouse connectors + +Data pipelines + Add-on Add-on -Data Management +Data standards -Data Management +Event owners -Data dictionary +Event approval -Data dictionary +Data quality & volume monitoring -Data dictionary +Warehouse sync monitoring -Ingestion & export API access +Verified data & cohorts -Ingestion & export API access +DATA MANAGEMENT +Autocapture + +Data dictionary + Ingestion & export API access -Query API access +Drop filters Query API access -Query API access - Lookup tables -Lookup tables +Data warehouse connectors -Lookup tables +Lorem ipsum dolor sit -Limited +Lorem ipsum dolor sit -Limited +Lorem ipsum dolor sit -Data warehouse connectors +Data pipelines -Data warehouse connectors +Lorem ipsum dolor sit -Data warehouse connectors +Lorem ipsum dolor sit -Data pipelines +Lorem ipsum dolor sit -Data pipelines +Data standards -Data pipelines +Event owners -Add-on +Event approval -Add-on +Data quality & volume monitoring -Add-on +Warehouse sync monitoring +Verified data & cohorts + +DATA MANAGEMENT + +Autocapture + +Data dictionary + +Ingestion & export API access + +Drop filters + +Query API access + +Lookup tables + +Limited + +Data warehouse connectors + +Data pipelines + Add-on Add-on -Event owners +Data standards Event owners -Event owners +Event approval -Data quality monitoring +Data quality & volume monitoring -Data quality monitoring +Warehouse sync monitoring -Data quality monitoring +Verified data & cohorts -Verified data and cohorts +SESSION REPLAY -Verified data and cohorts +Web session replays -Verified data and cohorts +Mobile session replays -Governance & Security +Replay retention -Governance & Security +30 days -AI-Powered Data Governance +30 days -AI-Powered Data Governance +7-365 days -AI-Powered Data Governance +Privacy controls (masking, blocking) -GDPR, CCPA, & Native SOC 2 type II compliant +Heatmaps and clickmaps -GDPR, CCPA, & Native SOC 2 type II compliant +MCP support -GDPR, CCPA, & Native SOC 2 type II compliant +AI summaries -US or EU data residency +Magic playlists & bookmarking -US or EU data residency +Replays by user, reports, events -US or EU data residency +Rage clicks & dead clicks -Project-level roles & permissions +Console logs & network calls -Project-level roles & permissions +Server-side stitching +Mobile autocapture + +Flutter SDK for Android, iOS, macOS + +CDP support (e.g., Segment, mParticle) + +Open source mobile session replay + +Sampling controls in UI + +Included with paid add-on + +Included with paid add-on + +SESSION REPLAY + +Web session replays + +Mobile session replays + +Replay retention + +Privacy controls (masking, blocking) + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Heatmaps and clickmaps + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +MCP support + +AI summaries + +Magic playlists & bookmarking + +Replays by user, reports, events + +Rage clicks & dead clicks + +Console logs & network calls + +Server-side stitching + +Mobile autocapture + +Flutter SDK for Android, iOS, macOS + +CDP support (e.g., Segment, mParticle) + +Open source mobile session replay + +Sampling controls in UI + +Included with paid add-on + +Included with paid add-on + +SESSION REPLAY + +Web session replays + +Mobile session replays + +Replay retention + +30 days + +30 days + +7-365 days + +Privacy controls (masking, blocking) + +Heatmaps and clickmaps + +MCP support + +AI summaries + +Magic playlists & bookmarking + +Replays by user, reports, events + +Rage clicks & dead clicks + +Console logs & network calls + +Server-side stitching + +Mobile autocapture + +Flutter SDK for Android, iOS, macOS + +CDP support (e.g., Segment, mParticle) + +Open source mobile session replay + +Sampling controls in UI + +Included with paid add-on + +Included with paid add-on + +EXPERIMENTS + +Multi-variant experiments + +MCP support (beta) + +Agentic setup + +Agentic analysis + +Experiment duplication + +Diagnostic analysis + +Frequentist + +Sequential + +CUPED + +Bonferroni Correction + +Winsorization + +Benjamini-Hochberg procedure + +Sample ratio mismatch monitoring + +Per-experiment bias testing + +Multi-environment support + +Dynamic config support + +Third-party feature flag support + +Experiment dashboard & bulk editing + +EXPERIMENTS + +Multi-variant experiments + +MCP support (beta) + +Agentic setup + +Agentic analysis + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Experiment duplication + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Diagnostic analysis + +Frequentist + +Sequential + +CUPED + +Bonferroni Correction + +Winsorization + +Benjamini-Hochberg procedure + +Sample ratio mismatch monitoring + +Per-experiment bias testing + +Multi-environment support + +Dynamic config support + +Third-party feature flag support + +Experiment dashboard & bulk editing + +FEATURE FLAGS + +Feature flags + +Dynamic configs + +MCP support (beta) + +Agentic setup + +Percentage-based rollouts + +Multi-environment support + +QA testers + +Permissions and audit trail + +Runtime events targeting + +Runtime properties targeting + +Cohort targeting + +Group cohort targeting + +Included with purchase of Group Analytics + +Sticky variants + +Flag exposures for users and groups + +OpenFeature provider support + +Offline Flag Caching for mobile and web + +Flag dashboard and bulk editing + +FEATURE FLAGS + +Feature flags + +Dynamic configs + +MCP support (beta) + +Agentic setup + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Percentage-based rollouts + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Lorem ipsum dolor sit + +Multi-environment support + +QA testers + +Permissions and audit trail + +Runtime events targeting + +Runtime properties targeting + +Cohort targeting + +Group cohort targeting + +Included with purchase of Group Analytics + +Sticky variants + +Flag exposures for users and groups + +OpenFeature provider support + +Offline Flag Caching for mobile and web + +Flag dashboard and bulk editing + +FEATURE FLAGS + +Feature flags + +Dynamic configs + +MCP support (beta) + +Agentic setup + +Percentage-based rollouts + +Multi-environment support + +QA testers + +Permissions and audit trail + +Runtime events targeting + +Runtime properties targeting + +Cohort targeting + +Group cohort targeting + +Included with purchase of Group Analytics + +Sticky variants + +Flag exposures for users and groups + +OpenFeature provider support + +Offline Flag Caching for mobile and web + +Flag dashboard and bulk editing + +GOVERNANCE & SECURITY + +GDPR, CCPA, & Native SOC 2 type II compliant + +US or EU data residency + Project-level roles & permissions User privacy APIs -User privacy APIs +Audit log +Report-level roles & permissions + +SAML-based SSO & SCIM provisioning + +Sensitive data classification & protection + +Compartmentalized data access + +HIPAA compliance tools + +Customizable data retention policy + +GOVERNANCE & SECURITY + +GDPR, CCPA, & Native SOC 2 type II compliant + +US or EU data residency + +Project-level roles & permissions + User privacy APIs -Report-level roles & permissions +Audit log Report-level roles & permissions -Report-level roles & permissions +Lorem ipsum dolor sit -SAML-based SSO & SCIM provisioning +Lorem ipsum dolor sit -SAML-based SSO & SCIM provisioning +Lorem ipsum dolor sit SAML-based SSO & SCIM provisioning -Audit logs +Lorem ipsum dolor sit -Audit logs +Lorem ipsum dolor sit -Audit logs +Lorem ipsum dolor sit Sensitive data classification & protection -Sensitive data classification & protection +Compartmentalized data access -Sensitive data classification & protection +HIPAA compliance tools -Compartmentalized data access +Customizable data retention policy -Compartmentalized data access +GOVERNANCE & SECURITY -Compartmentalized data access +GDPR, CCPA, & Native SOC 2 type II compliant -HIPAA compliance tools +US or EU data residency -HIPAA compliance tools +Project-level roles & permissions -HIPAA compliance tools +User privacy APIs -Customizable data retention policy +Audit log -Customizable data retention policy +Report-level roles & permissions -Customizable data retention policy +SAML-based SSO & SCIM provisioning -Support & Services +Sensitive data classification & protection -Support & Services +Compartmentalized data access -Slack community +HIPAA compliance tools -Slack community +Customizable data retention policy +SUPPORT & SERVICES + Slack community Email support -Email support - -Email support - 24/5 Support 24/5 Support -24/5 Support - -24/5 Support - 24/7 Support -24/7 Support - Slack shared channel support -Slack shared channel support +Add-on -Slack shared channel support +Faster response SLAs Add-on -Add-on +Onboarding customer success -Faster response SLAs +Dedicated account manager -Faster response SLAs +Professional services -Faster response SLAs +Custom pricing & terms -Add-on +SUPPORT & SERVICES -Add-on +Slack community -Onboarding customer success +Email support -Onboarding customer success +Slack shared channel support +Faster response SLAs + Onboarding customer success -Dedicated account manager +Lorem ipsum dolor sit -Dedicated account manager +Lorem ipsum dolor sit +Lorem ipsum dolor sit + Dedicated account manager -Professional services +Lorem ipsum dolor sit -Professional services +Lorem ipsum dolor sit +Lorem ipsum dolor sit + Professional services Custom pricing & terms -Custom pricing & terms +SUPPORT & SERVICES +Slack community + +Email support + +24/5 Support + +24/5 Support + +24/7 Support + +Slack shared channel support + +Add-on + +Faster response SLAs + +Add-on + +Onboarding customer success + +Dedicated account manager + +Professional services + Custom pricing & terms FREQUENTLY ASKED QUESTIONS @@ -727,10 +1262,8 @@ How does pricing work? How can I estimate my event volume? -What if I go over my prepaid amount? - We're a startup. Do you have any discounts? What resources are available to ensure I get the most out of Mixpanel?
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